A strong summer turns into a cash-tight winter every year
AC and install revenue peaks in the summer and drops off through the fall and winter, but payroll, insurance, and van payments keep going year round. Without a week-by-week view of cash, a shop spends the summer's income as it comes in and finds itself short by January, even though the year as a whole was profitable.
A 13 week cash forecast, rebuilt weekly from your ServiceTitan or Housecall Pro job schedule and QuickBooks payables, shows the exact week the reserve runs thin, months before it actually happens.
Shops that get surprised by the winter cash dip typically end up drawing a line of credit at 18 to 24 percent interest to cover payroll, a cost that a reserve set aside during the summer would have avoided entirely.